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Our General Data Protection Regulation

The General Data Protection Regulation (GDPR) protects the rights of individuals by setting out certain rules as to what organisations can and cannot do with information about people. A key element to this is the principle to process individuals’ data lawfully and fairly. In order to meet the fairness part of this we need to provide information on how we process personal data.

Novi digital takes its obligations under the GDPR very seriously and will always ensure personal data is collected, handled, stored and shared in a secure manner. Please read the our Data Protection Policy for more information.

The following statement will outline what personal data we collect from prospective students (individuals who have made an enquiry or application to study a course with us but who have not yet enrolled), how we use it and who we share it with. It will also provide guidance on your individual rights and how to make a complaint to the Information Commissioner’s Office, the regulator for data protection in the UK.

Requests or concerns about your data

If you have any requests concerning your personal information or any queries with regard to this policy please email our Data Protection Officer or call 01524 566 736.

How and why does novi digital use your personal data?

Becoming a student

When you express an interest in attending a novi digital training course, we use your personal data in order to to provide you information about the course. This allows you to make an informed choice about whether you wish to apply and enrol with us.

Making an application

When you contact us with an enquiry, we create a record in our enquiry management system so that you don’t need to repeat details from previous communications if you have a further query. This also means we can improve the information we provide you. This information will also be used to assess your eligibility and suitability for the course.

Personalised communication

We use information collected to tailor our communications with you, and ensure they are as personalised and targeted as possible, so you find them relevant and beneficial. We may also use digital tracking tools to monitor the impact of these communications and allow further improvements – for example email tracking to record when an email we send to you has been opened, or you have clicked a particular link.

Social media

We may use tracking cookies and conversion pixels to show you information about novi digital bootcamps over the Google Content Network and via social networks. This means you may see an advert for us as a result of visiting our website. We also use custom audiences based on the email addresses of prospective and current students.

This allows us to present information about studying with novi digital to you through social media, and to identify people with similar interests who may also find it useful. Your personally identifiable information is not used by any re-marketing service other than to present you relevant and targeted information about us. Further details on this are provided in our privacy policy section on cookies.

Improve our services

We undertake statistical analysis and market research using the information we collect. This enables us to understand the effectiveness of the activities we undertake at all stages of the prospective student journey, services we provide, and to improve the courses novi digital offer. This may include qualitative market research and surveys. We also use external website analytics services to analyse how users are engaging with our website, allowing us to further optimise the site and the information provided on it.

Collecting your data

How does the novi digital collect your personal data?

Novi digital collects personal information from you both directly and indirectly.

We collect information directly

  • From email / telephone queries, completion of online forms or when you make a query through or request further information via a messaging service or social media
  • When you request a publication or document, such as a prospectus
  • When you complete a form requesting more information from the novi digital, either online or at an event, subscribing to email marketing communications
  • When you book to attend an event
  • When you make an application to one of our courses

We collect information indirectly

  • Through third-party lead generation providers who have gained your consent to capture your data regarding your preferences for studying
  • In common with most websites, our website automatically logs certain information. Further details on this are provided in our cookies policy.

What personal data does novi digital collect?

Novi digital collects personal data from you at two stages. The volume and nature of the personal data collected is outlined below:

Initial email / telephone enquiry or form submission

  • name and address
  • contact details (telephone number, email address)
  • date of birth
  • experience
  • motivation
  • availability
  • CV

Details from application forms

  • name and address
  • contact details (telephone number, email address)
  • date of birth
  • gender
  • nationality and country of residence
  • academic history
  • qualification history
  • references
  • ethnic origin
  • disability declaration
  • criminal conviction declaration

Your personal data

Sharing of personal data

Novi digital collects and uses your personal information to operate and deliver any services you have requested. Novi digital may share data with other partners to ensure we can provide these services. The companies with which we work are committed to ensuring information is managed in line with the requirements of data protection law. The personal data that is actually shared will always be limited precisely to what the other organisation needs to meet its requirements or deliver its services.

Novi digital may disclose personal information in the following circumstances:

  • If we use a mailing house or external company to facilitate the communication with you via email, postal mail, telephone or text message.
  • To help us perform statistical analysis to understand effectiveness of the activities we undertake and tailor these accordingly.
  • If we enlist the help of a market research company or consultant to undertake research on our behalf, in order to optimise and personalise the experience for those enquiring and applying to a novi digital training course and the products and services it offers.

How long does novi digital keep personal data?

Novi digital takes its obligations under the GDPR seriously in terms of not holding on to personal data for any longer than is necessary. Novi digital has a retention schedule in place for the different categories of data it holds.

Prospective students who do not apply for a course

We will hold your data for a maximum of two years from the month you intended to start your course. For example: if you told us you wanted to start in September 2021 and then did not update your details with us, we would delete your data in September 2023.

Prospective students who apply for a course but then do not enrol

We will hold your data for a maximum of three years from the month you intended to start your course. For example: if you applied to start in September 2021 and then did not enrol, we would delete your data in September 2024.

Prospective students who enrol

Please see our privacy policy for current students.

Your rights

Under the GDPR you have the following rights:

  • to obtain access to, and copies of, the personal data that we hold about you;
  • to require that we cease processing your personal data if the processing is causing you damage or distress;
  • to require us not to send you marketing communications;
  • to require us to correct the personal data we hold about you if it is incorrect;
  • to require us to erase your personal data;
  • to require us to restrict our data processing activities (and, where our processing is based on your consent, you may withdraw that consent, without affecting the lawfulness of our processing based on consent before its withdrawal);
  • to receive from us the personal data we hold about you which you have provided to us, in a reasonable format specified by you, including for the purpose of you transmitting that personal data to another data controller;
  • to object, on grounds relating to your particular situation, to any of our particular processing activities where you feel this has a disproportionate impact on your rights.

Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply.

To exercise any of the above rights please get in contact with novi digital’s Data Protection Officer using the contact details provided at the start of this notice.

You also have the right to complain to the UK Regulator the Information Commissioner’s Office (ICO) if you believe you request has not been dealt with properly or you have a complaint to raise against novi digital for any other data protection related issue. A complaint can be raised via the ICO’s website.

You also have the right to withdraw consent from the processing of your personal data by novi digital at any time, if your consent was sought initially to use your personal data.